Selecting a Web Experience Management Solution, 2016–17

Digital transformation to address the needs of the millennial generation


Ovum estimates the market to be worth about $4bn and projects it to rise to approximately $6.5bn by 2020.

The lines between WEM, e-commerce, and marketing automation are also blurring as WEM vendors buy e-commerce and marketing automation vendors to offer end-to-end digital marketing solutions, and marketing automation and e-commerce vendors begin to move into the WEM space, again largely through acquisition.

This report compares and ranks competitors in the Web Experience Management market.

Inside this report:

  • Key findings of the research
  • Inclusion and exclusion criteria for the vendor solution selection
  • Market and solution analysis
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This report is sponsored by OpenText