Trust: A Marketer's Competitive Edge

There’s a shift in consumer expectations

Trust: A Marketer's Competitive Edge

Personal data is appearing in all aspects of a customer’s journey, from learning about a brand to receiving targeted messaging and relevant discounts to taking their first action. 

Preference management – a marketing strategy that gives users control of their data and transparency into how it’s being used – is becoming increasingly crucial for brands.

This short infographic breaks down the key insights of the survey as well as industry trends and best practices. 

Included in this infographic:

  • Current state of consent and preference management and the value it can provide to organizations
  • How to build a marketing strategy that delivers on customer expectations
  • How to maintain compliance with global privacy laws
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