Guide

What Comes After Third-Party Cookies?

Everything Marketers, Publishers, and Advertisers Need to Know

What Comes After Third-Party Cookies?

Third-party cookies are going away. But why? And what does this mean for marketers, publishers, and advertisers?

There are four main drivers pushing changes to third-party cookie tracking: consumer expectations, laws and regulations, browser changes, and ad blocking.

This guide uncovers what marketers, publishers, and advertisers need to know about changes to third-party cookies, strategies to implement for zero-party data collection, and concrete steps to building trust and transparency with customers.

Included in this guide:

  • Cookies: The Change in Landscape
  • Consumer Expectations
  • Laws and Regulations
  • Moving from Third-Party Cookies to First- and Zero-Party Data Capture
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