ON24 Webinar Benchmarks Report

What goes into real webinar success?

The first step to mastering webinar marketing is understanding current trends in webinar performance.

Webinars can be our best tool to engage audiences and communicate new information and best practices to consumers, to introduce them to new products and to help them self-educate before they make a purchase.

This report looks at more than 16,000 webinars delivered by over 1,000 organizations from around the world to detail the entire lifecycle of a webinar, including webinar promotion and registration metrics, webinar interactivity metrics, audience viewing habits and both live and on-demand attendance and conversion metrics.

Highlights of this report:

• Best time for a webinar
  
• When to send promotional emails
  
• Average webinar conversion rates
  
• Average viewing time for live and on-demand webinars