Top 5 Traits of a Winning Digital Asset Management Platform
Why IDC expects the DAM market to grow
While 2/3 of organizations waste their budgets on duplicative content creation, businesses that adopt enterprise digital asset management (DAM) solutions boost their revenue by an average of 24%.
What is their key to success? They breach the data gaps and eliminate disconnected customer experiences, while increasing the overall engagement.
An enterprise DAM system provides the single source of truth that organizations need to make their digital assets broadly available to both internal and external users. This puts their assets to use in the context of customer data.
This white paper examines the critical role that DAM plays in the age of the connected customer experience across the end-to-end customer journey.
Included in this white paper:
- How to eliminate content silos and connect data
- Key capabilities and benefits of enterprise DAM
- Digital transformation trends through cognitive computing and machine learning