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Avoiding the Identity Resolution Trap

Managing and merging customer data

Avoiding the Identity Resolution Trap

The way in which you perform identity resolution can have a profound impact on the customer experiences you’re able to deliver.

Articulation of Customer Data Platform (CDP) value typically centers on ingestion, segmentation, and activation. Core to all of those processes is identity resolution.

This white paper offers three identity resolution mistakes to avoid in order to deliver personalized, privacy-compliant experiences at scale.

Included in this white paper:

  • Three identity traps to avoid
  • Organizing customer data for faster and better segmentation
  • Matching and merging customer records across various sources and systems