guide

How Companies Like IBM Use AI to Drive Customer Experience

Hint: You don't have to be a Fortune 500 company to leverage machine learning

How Companies Like IBM Use AI to Drive Customer Experience

Laborious, expensive, slow. These are the words we once used to describe the data collection and analysis process.

But in 2019, we have the option of turning away from the traditional methods for answering analytical questions and utilizing emerging technologies like artificial intelligence (AI). By applying AI, and specifically machine learning, we're now able to collect and analyze data so fast that we can make decisions in real-time, saving time and money while improving the customer's experience. How do you use applied AI to do this?

Read this guide and tune into the new way to create and engage with happy, loyal customers.

Included in this guide:

  • How to repurpose the time and energy spent on traditional analysis
  • What tools can predict current sentiment and future customer behavior
  • Methods for evaluating problem-solving actions more efficiently
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This guide is sponsored by Medallia.