Expand Your Thinking Around CX Strategy

Tomorrow’s CX will be personal, predictive and proactive

Expand Your Thinking Around CX Strategy

It’s no secret that custom experience is a brand differentiator and how many customers decide which brands to buy from. So CX strategy should be top of mind for your organization.

But how do you maximize the value of your CX? How should you approach CX strategy and who should have a say in how your organization defines great customer experiences?

We discussed these topics and more with Michelle Brigman, senior director of strategic alliances for Medallia.

Inside you’ll find:

  • Strategies for improving your CX
  • Why CX strategy should be part of your larger business strategy
  • Advice on who should have a say in CX strategy at your organization