Marketing Essentials: The 8 Reports You Need to Succeed

Without these reports, you can't understand your sales funnel

Essential 8

Marketing suffers from a crisis of credibility. Executives often feel that marketing exists solely to support sales...or that marketing is an “arts and crafts” function, throwing parties and churning out brightly-colored brochures. But this is all starting to change.

Thanks to robust new reporting and metrics capabilities, marketers can now confidently track and report on program performance — and confidently answer questions from the C-suite. 

Included in this e-book:

  • The key high-level metrics to track as you run reports
  • How to perform detailed, comparative channel analysis
  • The 8 essential reports — from top-of-funnel analysis to complex opportunity influence

This e-book is sponsored by Marketo.

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