Harnessing the Power of A/B Testing

Marketo's guide to campaign testing, optimization and confidence

AB Testing

Do you really know whether each of your campaigns are formatted optimally, to drive as many conversions as possible? Or, are you just crossing your fingers and hoping for the best? It is impossible to develop more effective campaigns and grow your customer base if you don’t know which elements of your campaigns are contributing to these efforts and which are working against them. But there’s a way to easily figure this all out, moving away from guessing and towards confidence. The answer is A/B testing.

With A/B testing, any company can learn how to optimize their marketing campaigns, better understand their customer base, develop more relevant content, and improve return on investment. A/B testing is an efficient and cost-effective marketing strategy that companies cannot, and should not, live without.

Included in this e-book:

  • The definition of A/B testing
  • Why A/B testing is important
  • How to measure test results

This e-book is sponsored by Marketo.

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