The Definitive Guide to Lead Nurturing

Marketo's go-to manual for how marketers can drive revenue growth

Lead Nurturing

Lead nurturing has become an integral part of a successful marketing strategy—specifically when building relationships with potential buyers across multiple channels, even if they are not currently looking to purchase a product or service. Today’s potential buyers don’t become customers overnight—they require marketing over time as they self-educate and build trust with a company. Lead nurturing helps marketers communicate consistently with buyers cross-channel and throughout the sales cycle—addressing the gap in time between when a lead first interacts with you and when she is ready to purchase.

Download The Definitive Guide to Lead Nurturing to explore lead nurturing through thoughtful explanations, industry thought leader interviews, checklists and charts.

Included in this guide:

  • Choosing appropriate content for each lead nurture track and audience
  • Getting the most value from lead nurturing with testing and optimization
  • Measuring and explain lead nurturing’s return on investment

This guide is sponsored by Marketo.

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