The Future of Support Interactions
Persistent, personalized, intelligent
What can support organizations do today in preparation to meet and exceed future customer expectations?
Customer engagement continues to rapidly evolve, with new channels emerging and being adopted by customers and new technologies changing the way companies interact with customers. Innovative consumer firms introducing new interaction capabilities influence customers, who wonder why enterprise support continues to lag in adopting new approaches.
In this white paper, TSIA Research recommends that when defining what the future state of customer experience should be, service organizations should consider three critical themes.
Included in this white paper:
- The three themes that customer experience revolves around
- How to define a customer experience strategy
- How to use people, technology and process to transform the customer experience