Both Knowledge Workers and Frontline Workers Need Better — and More Relevant — Internal Communication

Adapt more robust pull strategies

Both Knowledge Workers and Frontline Workers Need Better — and More Relevant — Internal Communication

Most companies recognize the importance of a strong communications strategy that accounts for the unique needs of both frontline and knowledge workers.

But, there’s a noticeable gap between what communications professionals believe versus what they’re actually doing. A one-size-fits-all approach needs to be addressed if organizations want to have a successful internal communications strategy.

Based on research from CMSWire in partnership with LiveTiles, this white paper uncovers the pain points that keep companies from accomplishing their internal communications goals.

Included in the e-Book:

  • Making communications metrics more robust
  • Personalization for your communications strategy
  • The different communication needs between frontline workers and knowledge workers