white paper

Information Goldmine and the Value of an Excellent Knowledge Base

Knowledge is power - for you and your customers


Your product information is your most valuable marketing asset - it is the detail that helps you inform, convert and retain customers.

When you have a central source of rich product information for use across channels, assortments and markets, you have an information goldmine that helps you tell comprehensive and consistent product stories that potentially are more compelling than the competition.

Read how you too can transform your product information into a lucrative differentiator and revenue driver.

Main takeaways of this white paper:

  • Added value through better product information
  • Tips for gaining reputation among the clients' base
  • Key insights on streamlining product management & marketing activity
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This white paper is sponsored by inRiver