Data Driven Hyper-Personalization
Adobe Analytics + Adobe Target
Personalization across channels, and by touch point, is critical for any organization that has made a commitment to provide a personalized experience for their customer.
However, a report published by Gartner stated that, “80% of marketers will abandon personalization efforts by 2025 due to lack of ROI, the perils of customer data management or both. In fact, 27% of marketers believe data is the key obstacle to personalization — revealing their weaknesses in data collection, integration and protection."
This white paper discusses the value of the Adobe Analytics and Adobe Target (A4T) integration at a macro-level, and then transitions into the tactical utilization of A4T to drive personalization across your website.
Included in this white paper:
- Why there is a variance of data between Adobe products
- How to personalize your webpages for unique visitor experiences
- How to extract value from the integration of Adobe Analytics and Adobe Target