The Customer Journey Playbook
A step-by-step guide to demand generation
Are your prospects finding the information they need when visiting your website?
According to Hubspot, only 18% of consumers rely on information provided by the salesperson. Your website is your most effective sales resource in your marketing arsenal; and it needs to be helpful, educational and differentiate you from your competitors.
Digital content is a direct educational resource for prospects and is often their first interaction with your company as they learn more about your products and solutions.
This guide discusses what your website needs to accomplish in order to create a successful online customer journey.
Inside this guide:
- Sample personas for your customer journey
- Tips for increasing traffic to your site
- Actionable insights into your prospects' behavior