An email workflow is a series of automated emails which are sent, or not sent, based on who subscribers are and how they interact with your business. Since email workflows are triggered based on what you know about your subscribers, they allow you to send the right emails to the right people at the right time. Email workflows help improve conversion rates and customer loyalty, but which ones are right for you? Take a closer look at some of the most popular and successful email workflows.
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This white paper is sponsored by iContact.