white paper

Do You (Really) Need a Marketing Video?

The importance of a comprehensive video marketing strategy

You Don't Need a Marketing Video

Do your marketing videos deliver maximum ROI?

According to the Content Marketing Institute, 79% of marketers say that they use video as a key component of their content marketing and 72% say their top priority is producing more engaging content. But what do marketers get in return for video investments?

A well-designed and executed video marketing strategy is the key to delivering these types of results. But how do you actually plan and execute one?

This white paper takes a look at the elements of a successful video marketing strategy.

Inside this white paper:

  • Using video across all of your marketing channels
  • Short-form versus long-form video
  • Measuring the effectiveness of your video campaigns
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This white paper is sponsored by IBM