white paper

10 Key Marketing Trends for 2017

Plus ideas for exceeding customer expectations

2017 Key Marketing Trends

Every day, we create 2.5 quintillion bytes of data.

To put that into perspective, 90 percent of the data in the world today has been created in the last two years alone – and with new devices, sensors and technologies emerging, the data growth rate will likely accelerate even more.

The challenge is that today’s customers increasingly expect companies to know them and cater to their likes, needs, wants and preferences with every transaction and interaction.

Discover 10 key trends in this white paper that will shape marketing in 2017 and get ideas for deepening connections with these customers.

Inside this white paper:

  • Cognitive insights revolutionize how marketers build relationships
  • Center-brain marketing melds creativity and tech to drive success
  • The staggering growth in dark data shifts marketers’ focus
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This white paper is sponsored by IBM