white paper

4 Stages to Better Marketing Performance

How to become today’s elite marketer


Today’s marketers are more innovative, skilled and strategic than ever. But for some, no matter how well they think they perform, the best marketers will always appear to be one step ahead — more strategic, more agile and delivering better results and impact.

Today’s elite marketers both do marketing and run marketing. They are highly analytical — planning, measuring and proactively managing their marketing investments to ensure they are hitting their revenue target year on year. And they have complete control and visibility over their marketing spend.

This white paper shows how marketers become the best in their field by working through the four stages to better marketing performance.

Main takeaways of this white paper:

  • Tips to standardizing marketing spend
  • Creating a budget structure
  • Stages in curating a marketing plan
  • Ideas to drive better technology and process integration
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This white paper is sponsored by IBM