Digital Experience Platforms

Four necessary considerations to create exceptional customer experiences

Primer on Personalization

Today's content is consumed on countless devices and in so many ways. To surprise and delight their customers, organizations have to make content relevant and personal throughout the customer journey using personalization, omnichannel communications, and e-commerce.

As a result, CMS solution vendors are pushed to their limits, which led to the introduction of DXPs (Digital Experience Platforms). DXP is an umbrella term for a range of products that are complementary to each other and integrate seamlessly to provide the technologies with which an organization can grow and succeed with their digital operations.

This eBook covers four considerations you should take into account before you select your DXP provider, so you can be sure of digital success and keep your competitive edge.

Topics covered in this e-book:

  • Content: create a customer-centric approach
  • Personalization: be relevant
  • E-commerce: enable digital transactions
  • Interoperability: ensure connectivity
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This e-book is sponsored by Ibexa.