e-book

A Primer on Personalization

How to get started on your web content personalization strategy

Primer on Personalization

In recent years, personalization has become a buzzword and a frequent topic of discussion. Users are demanding a more tailored user experience and more organizations are seeing the benefit.

With the proper strategy and preparation, implementing web content personalization can help your organization deliver a better customer experience and generate additional revenue streams.

In this e-book, you will see the benefits of different types of personalization and we give you recommendations on how you can ensure your organization is ready to implement a successful personalization strategy.

Topics covered in this e-book:

  • Explicit vs implicit personalization
  • How to measure your return
  • What is required to launch personalization effectively?
  • Best practices on implementing personalization
  • Selecting the right personalization technology
  • The power of information architecture
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This e-book is sponsored by Ibexa.