A Primer on Personalization
How to get started on your web content personalization strategy
In recent years, personalization has become a buzzword and a frequent topic of discussion. Users are demanding a more tailored user experience and more organizations are seeing the benefit.
With the proper strategy and preparation, implementing web content personalization can help your organization deliver a better customer experience and generate additional revenue streams.
In this e-book, you will see the benefits of different types of personalization and we give you recommendations on how you can ensure your organization is ready to implement a successful personalization strategy.
Topics covered in this e-book:
- Explicit vs implicit personalization
- How to measure your return
- What is required to launch personalization effectively?
- Best practices on implementing personalization
- Selecting the right personalization technology
- The power of information architecture
This e-book is sponsored by Ibexa.