Gartner defines Web content management (WCM) as the process of controlling content to be consumed over one or more digital channels through the use of management software based on a core repository. These may be commercial products, open-source or hosted service offerings.
Web content management is no longer simply a tool for creating Web pages — it's now vital software for increasing the effectiveness of digital strategies. IT leaders responsible for WCM should consider the software's functions in the broader context in which they will deliver their full value.
Access the Magic Quadrant for Gartner's report on vendor strengths and cautions.
This asset is sponsored by HP. Visit HP's Privacy Statement to learn how HP collects and uses your personal information.