Case Study: How Nikon Optimized Their Online Customer Experience

How commerce is driven through content

Nikon Case Study

Nikon needed to redesign and rebuild a technology platform and user interface that would allow educational and inspirational branded content to be efficiently created, managed, repurposed, optimized and published. By partnering with HP Autonomy and Kanban, they were able to provide a more personalized and inspiring experience for consumers.

Included in this case study:

  • How commerce is driven through content
  • A meaning-based web content management platform
  • Seamless creation of targeted webpage content

This asset is sponsored by HP.

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