Today’s customers make purchasing decisions in many ways. They pick up suggestions from friends via social media, use tablets to browse e-stores, and scan product bar codes with smartphones to check prices. The increasing adoption of handheld devices and the proliferation of social media are driving up online sales, a trend that is expected to continue into the foreseeable future. As customer touch points increase and overlap, marketers have the opportunity to interact with customers every minute of every day.
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This asset is sponsored by HP.