report

Forrester: The Life-Changing Magic of Simplifying Your Mobile App

My app is a kitchen sink: now what?

Forrester: The Life-Changing Magic of Simplifying Your Mobile App

As companies moved into the mobile space, many made the mistake of trying to cram everything they thought their customers would want into their mobile app.

But this all-or-nothing approach often results in messy functionality and hard-to-find features.

Has your mobile app become everything and the kitchen sink? It’s time to get to the bottom of what your customers want to do in your app and build a plan to make these tasks easier to complete.

In this research report from Forrester, you’ll learn:

  • How to make your app more convenient for your customers
  • How to prioritize short term mobile app UX improvements
  • How to create a long term mobile strategy including whether you should build more apps

Plus, you’ll get expert advice on how to build a plan to create better mobile app UX.


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This report is sponsored by Glassbox.