A Primer on Personalization
How to get started on your web content personalization strategy
Users are demanding a more tailored user experience and more organizations are seeing the benefit of a personalized content strategy and personalization technology to sell products, drive content consumption and improve the customer journey.
With the proper strategy and preparation, implementing web content personalization can help your organization deliver a better customer experience and generate additional revenue streams.
This e-book details the benefits of different types of personalization and provides recommendations on how you can ensure your organization is ready to implement a successful personalization strategy.
Included in this e-book:
- How to measure your ROI
- Best practices on implementing personalization
- Selecting the right personalization technology