While the act of sharing is not new, the rise of social media has created a fundamental shift in the way consumers share content and ideas, and the consumer-brand dynamic has changed forever. Word of mouth marketing (WOMM) is more prevalent than ever, consumer recommendations are expected in the purchase path, and the organizations that understand what motivates advocacy—empowering customers to market for them—are winning the race.
But what is it, exactly, that motivates consumers to share in the first place?
Included in this white paper:
This white paper is sponsored by Extole.