Hybrid Headless Content as a Service Is the Future of Digital Experiences
When coupled architectures and pure headless are not enough
The Internet (and the Internet of Things) has created an explosion of channels and with it, complexity and chaos.
Customers now demand personalized content and experiences across a growing array of channels, whether online, offline, in IoT smart device, mobile app, digital sign or any combination thereof. Are traditional web content management systems and digital experience platforms ready to handle the complexity and bring order to chaos?
This study report from Gartner reveals that a "multiexperience strategy requires hybrid headless 'content as a service' to provide more flexibility and versatility to digital workplace application leaders responsible for customer experience."
Included in this report:
- Key findings and recommendations from senior Gartner analysts
- Benefits and uses for hybrid headless CaaS solutions
- What to expect from the market of digital experience platforms by 2022
*Gartner Hybrid Headless Content as a Service Is the Future of Digital Experience, Irina Guseva, Mick MacComascaigh, 21 October 2019.