Vendor Selection Matrix™
Web experience management: the top 20 global vendors
Web Experience Management is an integrated set of core technologies that support the management, delivery and optimization of contextualized digital experiences on websites and other channels. Increasingly, these platforms are deployed to an ever-more complex, extensive and interconnected technology landscape.
This white paper identifies the top 20 vendors of Web Experience Management SaaS and Software solutions (selected by the survey respondents) evaluated using customer and vendor feedback.
Included in this white paper:
- Top three investment areas: migration to SaaS platform, implementation of Headless CMS system, and a mobile first strategy
- Top three digital channels of emphasis: point-of-sale devices, kiosks, and video screens
- Top three priorities when considering a Web Content Management System: solution fit to customer requirements, local/regional support, and SaaS platform