For too long marketers have applied a spray and pray approach to digital marketing. They have taken their messaging and sent it to customers using a few channels, hoping some of it would stick. The problem is that this ‘one size fits all’ approach doesn’t work anymore. There is a reason for this.
The customer has changed. The new customer has little attention, moves across channels and is better informed. This customer is always - on and wants to feel empowered. The customer wants to interact with brands on her own terms - where she wants and how she wants. Customers have expectations that brands will deliver messages that are contextual and relevant. Marketing is now responsible for more customer interactions.
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This e-book is sponsored by edynamic.