A CX Roadmap That Puts Customers in the Driver’s Seat
How to assess customer experience readiness
Business, technology, and marketing executives almost have too much of a good thing when it comes to launching customer experience (CX) initiatives.
Why? They are inundated with more CX project requests than the organization can possibly fund, staff, or manage at any given time.
In this white paper you will see that not only do CX projects involve technology changes, but successful initiatives also require a deep shift in the firm’s culture – which is both challenging and time-consuming.
Included in this white paper:
- How to assess customer experience readiness
- Why you should first understand your customers and your own organization
- Four key areas to prioritize
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This white paper is sponsored by Deep Analysis.