Publishers are waking up to the fact that content recommendations are more successful, and more importantly, more engaging when they are based on audience insights. Why is this important? Publishers have, in the media’s rapid move to digital, ceded much of their control in terms of their audiences and their revenues. Being able to take action to regain control through audience-focused, revenue-oriented initiatives is every publisher’s quest.
Grow true value by prioritizing and optimizing quality matches between content and users over click-through rates.
Included in this white paper:
This white paper is sponsored by Cxense.