8 Reasons Site Search Is Crucial to Your Digital Transformation
How site search provides a wealth of opportunities
As far as digital marketing goes, in today’s Google-orientated,SEO-focused world, we know how valuable it is to find what we’re looking for, yet site search is often overlooked in favor of what many think are more eye-catching streams of investment.
Site search can reveal crucial insights into your customers’ behavior. This data, when used effectively, can be pivotal for your digital strategy. It can help inform your PPC ads, guide your organic SEO keyword strategy and most of all, provide a great return on digital marketing investment.
This blog post from Craig Johnson, a director at Kagool, an award-winning digital agency, discusses eight reasons why you should invest in site search for your company's digital transformation and the benefits that come with it.
Included in this blog:
- How site search can improve conversion rates
- Gaining insights from site search for SEO
- Site search and machine learning