Impact of Direct-to-Consumer (D2C)
The upside of going direct
The re-entry of D2C has disrupted e-commerce. It leveled the playing field for all brands – big, small, new or old.
More and more brands are turning to D2C because it works. A Bringg report says that 87% of manufacturers rate D2C as highly relevant to both products and consumers, with more than half of them already on their way to going direct.
This guide is intended to help you safely embrace and effectively manage a D2C strategy, it reviews the core components of D2C successful execution and provides expert opinion on the future of the trend.
Included in this guide:
- The benefits and challenges of embracing a D2C strategy
- How D2C impacts the manufacturer-retailer relationship
- The importance of product content to D2C success