Increase Your Sales with Imperfect Reviews

Survey says that customers look beyond the perfect online rating

eCommerce Benchmark

Five-star businesses often don't achieve five-star ratings for a wide variety of reasons. However, one beneficial aspect of this situation is that consumers vote with their dollars in the end and star ratings alone are not good indicators of purchase intent.

Our survey asked consumers a series of questions based on both their opinions about star ratings and what they believed to be a fair price for items. From there we asked them more direct questions about which items they were most likely to purchase.

This report includes an overview of the most important insights and surprising findings that emerged.

Included in this white paper:

  • Key insights on consumers' likelihood to purchase
  • Trust, quality and intent to purchase metrics
  • Comprehensive analysis of product ratings

This white paper is sponsored by ConsumerAffairs.

Get the white paper