What's Better Than a Five-Star Review?

Quality review content drives purchase decisions more than star counts

eCommerce Benchmark

Here’s a practice that deserves review: Are empty 5-star reviews really the best thing for your business? While five stars often mean the best when referring to restaurants or hotels, research from ConsumerAffairs suggests that 5-star reviews aren’t necessarily the most helpful tools for the average business.

Research has show that consumers prefer higher-quality content regardless of the brand's displayed star rating.

Included in this white paper:

  • Survey results and rich feedback on important buying decisions
  • Importance of star ratings
  • Why quality reviews content matters for businesses

This white paper is sponsored by ConsumerAffairs.

Get the white paper