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The Ultimate Guide to Improving Your Survey Response Rates

Reasons for low response rates

The Ultimate Guide to Improving Your Survey Response Rates

Response rates are a popular topic among Customer Experience (CX) and Market Research professionals. Most businesses continually strive to increase survey response rates, yet is it a reliable metric?

Not only are response rates driven by an array of factors, but forecasting is complex and the range varies dramatically.

This white paper offers metrics we can use to determine the validity, precision, and usefulness of a sample.

Included in this white paper:

  • What is your acceptable response rate?
  • The funnel of survey response rates
  • How to maximize your response rates