Work in progress has become critical to an organization’s ability to execute against its marketing campaign calendar. An effective work progress process means that your organization is able to launch its planned campaigns on time. An ineffective process means that campaigns are delayed or permanently stopped.
This white paper is written as an introduction to the idea of Creative Operations Business Intelligence. The marketing and creative production organizations that embrace this concept will maximize their work in progress performance.
Bonus Brief: 5 Steps for Identifying Key BI Metrics
Included in this white paper:
This asset is sponsored by ConceptShare.