There are a growing number of organizations who have or are planning to integrate their Digital Asset Management (DAM) system with an Online Proofing (OP) system. This integration trend has been underway for the past four years, but has accelerated over the past twelve months as more DAM Managers, Marketing Teams, and Creative Teams work together to effectively incorporate these two systems that are integral to an effective Work In Progress (WIP) process.
While there are many reasons and use cases to support the need for integration that we’ll explore in the future, in this article, we’ll examine three of the most commonly cited reasons (see infographic) for integrating DAM and Online Proofing systems.
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