‚Äč

Five Secrets to Creating Products and Services Customers Love

How to use VoC insights to deliver superior products and services, and improve customer experience in the process

Five Secrets to Creating Products and Services Customers Love

How are your products and services developed? Based on third-party research? On gut feelings? Or on what customers are actually telling you they want?

It’s important to consider all the channels through which customers are providing feedback, including when you aren’t actually asking for that feedback. Consider, for example, the conversations that happen in your contact or customer service center every day.

This white paper shares how to create a powerful feedback loop between your product teams and customers.

This white paper will describe the ways in which capturing and analyzing unsolicited feedback helps in:

  • Refining product and service development strategy
  • Addressing quality and safety issues
  • Understanding the competitive landscape