A CMO’s Guide to Driving Brand Loyalty and Value
How to harness the power of customer conversations
The conversations that take place every day between your employees and your customers contain a wealth of insights.
Today’s marketing executives know that tapping into these interactions can unlock new levels of brand intelligence to improve corporate messaging, optimize campaigns, effectively manage potential crises and enhance brand sentiment, but doing this isn’t easy.
In this guide, we’ll break down how data-driven marketers can uncover the insights that are within the customer interactions that are already taking place across your organization, such as in your contact or customer service center.
In this guide you will learn how to:
- Improve campaign execution and strategy
- Optimize crisis communications and management
- Stay ahead of evolving brand sentiment
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CallMiner is a Massachusetts-based software company that develops speech analytics and interaction analytics software. It was founded in 2002 and is headquartered in Waltham, MA with offices in Fort Myers, FL, Boston, MA, and the United Kingdom.
For more information about CallMiner, please visit www.callminer.com