The Hidden Power of 14 Key Customer Contact Drivers

How to drive transformational business improvement by uncovering insights from customer conversations you’re already having

The Hidden Power of 14 Key Customer Contact Drivers

From feedback to complaints to questions, contact centers are the hub of customer communications for your organization.

The biggest competitive differentiator, though, is not just understanding why customers engage with a contact center, but accurately predicting the next best action to take based on what they’re telling you.

This white paper looks at the most common contact drivers and how you can leverage them within to drive business improvement in the contact center and beyond.

Included in this white paper:

  • How contact drivers they fit into the customer journey
  • The importance of customer journey mapping
  • How to digest contact driver data