Digital Asset Management for the Modern Marketer
A role-by-role breakdown of how smart marketing teams
afar, they may all look the same, but no two are exactly alike.
How marketers work will differ from company to company and from role to role, especially when it comes to producing, managing, and sharing digital content. The key is to have the whole team using the same centralized tool but in different and unique ways.
This white paper presents use cases on how various roles in the company manage digital content; highlighting pain points and solutions that can help your company work smarter.
- How designers & creative directors eliminate admin tasks like uploading or downloading every revision
- How brand managers & PR professionals keep all company content consistent with brand guidelines
- Where DAM sits in the tech stack for marketing technologists