Seven deadly sins of social media marketing

The road to social media hell is paved with good intentions

Seven Deadly Sins of Social Media Marketing

Marketers want to create positive engagement, but a tone-deaf tweet or half-baked idea can burn a brand’s reputation in an instant.

Remember the video with Kendall Jenner handing out Pepsi at a protest? It’s one of the best examples of how sideways a well-meaning campaign can get. That said, spectacular fails are relatively rare and rarely as destructive as the 7 Deadly Sins of Social Media Marketing.

This guide gives you insights on how to avoid the 7 deadly sins of social media and keep yourself out of trouble.

Included in this guide:

  • The unfocused audience, inadequate video and unclear direction
  • Slow response and inaccessible assets
  • Inconsistent visuals and lackluster creativity
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This guide is sponsored by Bynder.