The Forrester Wave™: Digital Asset Management For Customer Experience
The 13 providers that matter most and how they stack up
All brands are now media organizations, based on the amount of content they create, the audiences they deliver it to, and the stories they tell to connect with customers
86% of brand marketers continue to invest in content development to keep up with buyers preferences for rich media content, but with most in-house creative teams being small how do you scale to keep up with demand?
This Forrester Wave report on Digital Asset Management For Customer Experience utilized a 30-criteria evaluation of digital asset management (DAM) providers and identified the 13 most significant ones and researched, analyzed, and scored them to help application development and delivery professionals make the right choice.
Discover the following insights:
- The core competencies of the leading DAM providers
- How a DAM provider can serve as a strategic partner for your organization
- The key differentiators to look out for when selecting a DAM provider