white paper

The core four: essential marketing technologies

Do you know them all?

The Core Four Essential Marketing Technologies

Digital asset management is moving to the center between upstream creative and downstream delivery — Nick Barber, Forrester Research

There are now thousands of marketing technologies spread across dozens of categories to support all kinds of specific use cases. But there are just four applications that are absolutely essential for digital transformation. This small collection of capabilities allows teams to support the complete marketing content lifecycle.

This white paper explains the four essentials of marketing technology: marketing automation, content management, customer relationship management and digital asset management.

Included in this white paper:

  • Connecting content is now key
  • Core marketing technology
  • Overall considerations for choosing the right technology
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This white paper is sponsored by Bynder.