Brand Management Software for Dummies
Why measuring brand effectiveness matters
It has become increasingly clear that marketers who continually update and reinvent their brand experiences are the ones who will own the future.
But are you prepared to overhaul your brand management strategy?
This original Dummies Book from Wiley explains in plain English how you can select and implement best-in-class brand management software and how doing so will help set up your organization for success, no matter what today’s tech wizards dream up tomorrow.
Open this book and find:
- How to map creative workflow to technology tools
- What to look for when comparing brand management software
- How to find ROI and grow your brand at scale