What is a Digital Experience Platform?
CMS vs WEM vs DXP
The principles and technology behind the DXP have evolved with the demands of the digital consumer and digital worker.
The term DXP, or Digital Experience Platform, has gained traction in the past years. The rise of the DXP comes from the rise of needs that digital must fulfill for customers and for the enterprises that cater to these customers. Gartner defines a digital experience platform as an integrated software framework for engaging a broad array of audiences across a broad array of digital touchpoints.
This white paper conveys how the DXP has evolved and explores the essentials needed to drive value with the platform.
Included in this white paper:
- What is a digital experience platform?
- The rise of the agile DXP
- Artificial Intelligence in the DXP
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This white paper is sponsored by BloomReach.