The Rise of the B2B Customer Experience Imperative

Forrester estimates that B2B ecommerce will reach $1.2 trillion and account for 13.1% of all B2B sales in the United States by 2021.

B2B companies across all industries, from manufacturing to services to high tech, are facing the ultimate customer ultimatum: make B2B shopping as easy as B2C or we’ll find someone else who will. The good news is that, for the companies willing to embrace digital, there is an incredible amount of opportunity to leap ahead of the competition.

This e-book takes a look at some of the common barriers in B2B and how real companies are overcoming them.

Included in this e-book:

• B2B requirements, B2C expectations
  
• The advantage of B2B in customer experience
  
• 4 steps to win in B2B digital customer experience